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Use cases for MockFlow: visualizing meetings and documents with AI, shaping new products, product design, software, strategy, marketing, education, workshops, operations and creative projects.

Updated 8 Oct 202612 min read

MockFlow is one visual canvas for many kinds of work. A designer wireframes an app, an engineer maps a system, a teacher builds a lesson and a team runs a retro, all on the same kind of board, with the same components, templates and AI.

It also turns what you already have into boards: a meeting transcript, a document, a photo of a whiteboard or the data in your tools.

Find your area below. Each use case lists what you can make, where to start (a frame, a template or a Concept Builder) and an example of what to ask Mida, the AI on your board.

Find your use case

Area

Use cases

Visualize information with AI

Visualize a meeting, Visualize a document, Digitize a whiteboard, Turn images into boards, Wireframe a web page, Research a topic, Organize what is already there, Visualize live data, Draw from your code

New products and startups

Shape a product idea, Validate it, Scope the first version, Plan the business, Launch and pitch

Product design and UX

App and website wireframes, Clickable prototypes, User flows and journeys, Design systems, UX research

Software and engineering

Cloud architecture, Databases and APIs, Sprint planning, Reliability and security, Specs and docs

Product management and strategy

Roadmaps, Prioritization, Goals and planning, Business strategy, Go to market and pricing

Marketing and content

Campaign planning, Content calendars, Ads and graphics, Brand, Video and podcasts, Email and growth

Education and training

Lessons, Class activities, Notes and writing, Course and training plans

Meetings, workshops and retros

Brainstorming, Retrospectives, Meetings, Decision making, Team building

Operations and processes

Processes and SOPs, Locations and routes, Floor plans and spaces, Engineering and plant diagrams, Events, People and HR

Creative and personal projects

Film and video, Games, Books and comics, Travel and events, Health and lifestyle

How to start from these: a frame is added from Add a frame when you create a board, or from Frames in the tool bar. Templates and Concept Builders open from the tool bar or from the links below. To ask Mida, click AI in the tool bar or press Ctrl+J. See Start your first board.

Visualize information with AI

Give Mida what you already have, a meeting, a document, a photo or your tools' data, and get an organized board you can edit.

Use case

What you give Mida

What you get

How

Visualize a meeting

A meeting transcript or your notes

The decisions, owners and open questions as sticky notes, a knowledge graph and a to do list

In Mida, choose + then Visualize Documents, attach the transcript and ask Turn this meeting into a board

Visualize a document

A PRD, a strategy doc, a brief or Markdown

The document as a mind map, a flowchart, a table or a full board

+ then Visualize Documents

Digitize a whiteboard

A photo of a real whiteboard

Editable sticky notes, shapes and text

+ then Digitalize Whiteboards

Turn images into boards

Screenshots, handwritten notes or a diagram

An editable version on the board, or a wireframe of a screenshot

+ then Brainstorm Images

Wireframe a web page

Any page in Chrome

An editable wireframe of the page, ready to redesign

MockFlow Clippy, the Chrome extension

Research a topic

A question

A board built from current information on the web

+ then Search The Web

Organize what is already there

Sticky notes, a wireframe or a diagram you select

Ideas sorted into themes, or converted into a table, mind map or flowchart

Select the items and ask Mida, for example Sort these into themes

Visualize live data

Jira, Slack, Trello, GitHub or Google Docs

Sprints as kanbans, threads as affinity maps, epics as mind maps and timelines

Connections in Mida, for example Show my current Jira sprint as a kanban

Draw from your code

Your repository, through MockFlow Bridge and your coding agent

Architecture and flow diagrams of the real code

Draw src/onboarding as a flowchart

Attaching documents and images, and searching the web, need a paid plan. Connections to live data need the Max plan. See MockFlow pricing.

New products and startups

Take an idea from a first thought to a validated plan, with AI collaborators that ask the questions an expert would.

Use case

What you make

Start from

Ask Mida

Shape a product idea

A concept board for a product, app or service, built up over several sessions

Frames: Mind map, Whiteboard
Templates: Opportunity Canvas, Customer Problem Statement
Concept Builders: Startup Validation Strategist, AI Feature Designer

Help me shape an idea for a meal planning app

Validate it

Value propositions, personas, assumptions and competitor maps

Frames: Whiteboard
Templates: Value Proposition Canvas, Assumption Grid, User Persona, Market Positioning
Concept Builders: Persona Researcher, Competitor War Room

List the riskiest assumptions behind this idea

Scope the first version

MVP features, user flows and first screens

Frames: Wireframe, Diagram
Templates: Action Priority Matrix, Idea Funnel Backlog
Concept Builders: MVP Scope Shaper, Onboarding Journey Designer

Scope an MVP we can build in six weeks

Plan the business

Business models, pricing and revenue forecasts

Frames: Whiteboard
Templates: Business Model Canvas, Business Plan for a New Company
Concept Builders: Business Model Strategist, Revenue Forecaster, Subscription Packaging Strategist

Draft a business model canvas for this idea

Launch and pitch

Launch plans, pitches and applications

Frames: Timeline, Document
Templates: Product Launch
Concept Builders: Product Hunt Launch Planner, YC Application Strategist

Plan our Product Hunt launch week

Product design and UX

Design app and web screens right beside the idea, restyle them in a click, and let AI wire them into a prototype.

A MockFlow board for a banking app with home and send money wireframes, a send money flowchart, usability findings and a review comment

Use case

What you make

Start from

Ask Mida

App and website wireframes

Phone, tablet and desktop screens in sketchy, hi-fi or blueprint styles

Frames: Wireframe
Templates: Podcast Mobile App Wireframe, Website Brief
Concept Builders: iOS App Designer, SaaS Website Designer

Wireframe a banking app home screen

Clickable prototypes

Linked screens you can play full screen or preview on a phone

Frames: Prototype
Concept Builders: iPhone App Designer, iPad App Designer

Link these screens into a prototype

User flows and journeys

Flowcharts, customer journeys and service blueprints

Frames: Diagram
Templates: SaaS Subscription Flow Customer Journey, Healthcare Patient Experience Journey Map
Concept Builders: Onboarding Flow Designer, Service Blueprint Architect

Map the onboarding journey for a fitness app

Design systems

Components, colors and type in one place

Frames: Moodboard
Templates: Packaging Design System
Concept Builders: Design System Architect

Create a color and type system for a calm wellness brand

UX research

Personas, card sorts, affinity maps and test findings

Frames: Whiteboard
Templates: User Persona, Card Sorting, Affinity Diagram, Lean UX Canvas
Concept Builders: Persona Researcher, Accessibility Auditor

Group these interview notes into themes

Software and engineering

Map the system before you build it. Architecture, flows and specs live next to the brainstorm, and your coding agent can draw on the same board.

A MockFlow board for a payments service with a cloud architecture diagram, a sprint kanban, a code block and a retry policy

Use case

What you make

Start from

Ask Mida

Cloud architecture

AWS, Azure, GCP and Kubernetes diagrams

Frames: Diagram
Templates: Deploy an AI-powered chatbot, WordPress on Azure Kubernetes Service
Concept Builders: AWS Architect, System Architecture Designer

Draw our payments service from this repo

Databases and APIs

ER diagrams, schemas and API designs

Frames: Diagram
Templates: Entity Relationship Diagram
Concept Builders: Database Schema Architect, API Architect

Design the database schema for an online store

Sprint planning

Kanban boards, sprint plans and bug tracking

Frames: Kanban, Timeline
Templates: Agile Team Sprint Planner, Kanban board - Bug tracking
Concept Builders: Software Release Planner, Team Capacity Modeler

Show my current Jira sprint as a kanban

Reliability and security

Incident postmortems, threat models and recovery plans

Frames: Diagram, Document
Templates: Troubleshooting Flowchart, Fault Tree Analysis
Concept Builders: Incident Postmortem Facilitator, Threat Model Architect, Disaster Recovery Architect

Run a postmortem for last night's outage

Specs and docs

Technical specs and code blocks next to the diagrams

Frames: Document
Concept Builders: Codebase Architect, Integration Architect

Write a spec for the retry policy

Product management and strategy

Plan what to build and why: roadmaps, priorities, goals and the analysis behind them.

Use case

What you make

Start from

Ask Mida

Roadmaps

Now, next, later plans and product roadmaps

Frames: Timeline
Templates: Agile Product Roadmap, Strategic Roadmap, Now, Next, Later
Concept Builders: Software Release Planner

Build a product roadmap for the next two quarters

Prioritization

Impact and effort matrices, MoSCoW and Kano

Frames: Whiteboard
Templates: Impact Effort Matrix, MoSCoW Matrix, Kano Model
Concept Builders: MVP Scope Shaper

Prioritize these feature ideas by impact and effort

Goals and planning

OKRs, KPI trees and quarterly plans

Frames: Whiteboard
Templates: OKR Planning Board, KPI Tree, Quarterly Team Planner
Concept Builders: OKR Planner

Draft OKRs for our growth team

Business strategy

Business model canvas, SWOT, PESTEL and competitor analysis

Frames: Whiteboard
Templates: Business Model Canvas, PESTEL Analysis, Brand SWOT Analysis
Concept Builders: Business Model Strategist, SWOT Strategist, Competitor War Room

Run a SWOT analysis for our new app

Go to market and pricing

Launch plans, pricing tiers and forecasts

Frames: Kanban, Timeline
Templates: Go-to-Market Strategy, Product Launch
Concept Builders: Go-to-Market Planner, Subscription Packaging Strategist, Revenue Forecaster

Plan the launch of our new pricing tiers

Marketing and content

Keep the designs, the video references and the schedule together, and let the team review them in one place.

A MockFlow board for a spring launch with an Instagram post, a YouTube ad, a voiceover clip, brand colors and a content calendar

Use case

What you make

Start from

Ask Mida

Campaign planning

Campaign plans, briefs and funnels

Frames: Kanban, Timeline
Templates: Digital Marketing Plan, Marketing Campaign Plan, Marketing Funnel
Concept Builders: Local Campaign Planner, SaaS Campaign Strategist

Plan a month of launch content for Instagram

Content calendars

Social and blog calendars

Frames: Timeline
Templates: Social Media Calendar
Concept Builders: Blog Topic Strategist, SEO Content Strategist, Content Repurposing Architect

Turn this blog post into a week of social posts

Ads and graphics

Social posts, posters, banners and display ads

Frames: Design
Templates: Advertising Brief, Furniture ad designs
Concept Builders: Google Display Ad Designer, Poster Designer, Search Ad Copywriter

Design three banner ads for our summer sale

Brand

Brand strategy, positioning and guidelines

Frames: Moodboard
Templates: Brand Strategy Brief, Brand Positioning Map, Brand Guidelines
Concept Builders: Brand Strategist, Mascot Character Designer

Create a moodboard for a coffee brand

Video and podcasts

Video briefs, storyboards and production plans

Frames: Whiteboard
Templates: Video Creative Brief, Podcast Production, Photoshoot Project Plan
Concept Builders: Video Podcast Producer, YouTube Channel Strategist, Trailer Director

Storyboard a 30 second product video

Email and growth

Email sequences, referral and loyalty programs

Frames: Document
Templates: Conversion Funnel Backlog, AARRR
Concept Builders: Email Sequence Composer, Referral Program Designer, Loyalty Campaign Architect

Plan a five email welcome sequence

Education and training

Build a lesson in minutes with pictures and diagrams, then run a poll or a quiz with the class.

A MockFlow lesson board on ecosystems with a mind map, a class poll, a picture, student questions on sticky notes and a group work timer

Use case

What you make

Start from

Ask Mida

Lessons

Lesson boards with mind maps, pictures and diagrams

Frames: Mind map, Whiteboard
Templates: Concept Map, Pyramid Diagram, Cause & Effect Cycle
Concept Builders: Curriculum Architect

Make a lesson board on ecosystems with a class poll

Class activities

Polls, upvotes, quiz apps and timers for group work

Frames: Whiteboard
Templates: KWL Chart, Describing wheel, Double Bubble Map

Add a five question quiz about the water cycle

Notes and writing

Class notes and writing frameworks

Frames: Document
Templates: Class Notes, 4-Square writing, T-Chart

Summarize this chapter as class notes

Course and training plans

Course plans, curricula and training programs

Frames: Timeline
Templates: Course Planner, Workflow Diagram - Online Course Development
Concept Builders: Training Program Architect, Curriculum Architect

Plan a six week onboarding course for new hires

Meetings, workshops and retros

Warm up with a game, vote on ideas, keep time, and leave with a sorted plan everyone saw being made.

A MockFlow retro board with went well, to improve and action items, a writing timer, a spinning wheel and an impact and effort matrix

Use case

What you make

Start from

Ask Mida

Brainstorming

Idea sessions with sticky notes, votes and proven techniques

Frames: Whiteboard, Mind map
Templates: Brainstorming Session, SCAMPER Technique, Brainwriting 6-3-5, 6 Thinking Hats, How Might We

Run a SCAMPER session on our onboarding flow

Retrospectives

Retros with timers, votes and action items

Frames: Whiteboard
Templates: Start, Stop, Continue Retrospective, Sailboat Retrospective, 4 L's Retrospective, Mad Sad Glad Retrospective
Concept Builders: Incident Postmortem Facilitator

Set up a sprint retro with a 5 minute timer

Meetings

Agendas, stand ups, notes and decisions

Frames: Document, Whiteboard
Templates: Team meeting agenda, Daily Stand Up Meeting, Meeting Notes, Lean Coffee

Turn this meeting transcript into a board

Decision making

Matrices and frameworks to choose together

Frames: Whiteboard
Templates: Pros and Cons List, Eisenhower Matrix, Lightning Decision Jam, DACI Model

Help us decide between these three vendors

Team building

Team canvases, charters and games

Frames: Whiteboard
Templates: Team Canvas, Team charter
Concept Builders: Hackathon Architect, Sports Day Planner

Add a quick icebreaker game for eight people

Operations and processes

Map your locations, plan the routes, and keep the checklists and weekly tasks right beside them.

A MockFlow operations board with a map of stores and delivery zones, a stop schedule, an opening checklist and a dispatch flow

Use case

What you make

Start from

Ask Mida

Processes and SOPs

Process maps, BPMN diagrams and standard operating procedures

Frames: Diagram, Document
Templates: Standard Operating Procedure (SOP), BPMN Diagram - Employment Application, SIPOC Analysis, Business process flow
Concept Builders: Process SOP Architect, Approval Workflow Planner, Compliance Workflow Planner

Map our purchase approval process

Locations and routes

Maps with pins, regions and delivery routes

Frames: Whiteboard
Templates: Smartphone markets - maps
Concept Builders: Customer Location Map Builder, Retail Location Planner, Franchise Expansion Cartographer

Map our 10 stores and plan the delivery route

Floor plans and spaces

Layouts for homes, offices, shops and events

Frames: Floor plan
Templates: Interior Design Brief, Architecture Project Plan
Concept Builders: Interior Design Composer, Restaurant Architect, Landscape Designer

Lay out a 40 seat cafe with a counter and a queue

Engineering and plant diagrams

P&ID, network and plant workflow diagrams

Frames: Diagram
Templates: Heat Exchanger PID, Star topology, Electronics Assembly Plant Workflow Spaghetti diagram
Concept Builders: Circuit Diagram Architect, Remote IT Architect

Draw a network diagram for our two offices

Events

Event plans, schedules and checklists

Frames: Timeline, Kanban
Templates: Event Planning Template, Event Planning Gantt Chart
Concept Builders: Conference Experience Planner, Catering Event Planner

Plan a two day company offsite

People and HR

Onboarding, talent reviews and policies

Frames: Kanban, Document
Templates: Kanban board - Employee Onboarding, 9 Box Talent Review
Concept Builders: Company Policy Builder, Wellness Program Designer

Create an onboarding checklist for new hires

Creative and personal projects

Shape stories, games and personal plans with storyboards, maps and AI collaborators that know the craft.

Use case

What you make

Start from

Ask Mida

Film and video

Storyboards, screenplays and shot lists

Frames: Whiteboard
Templates: Film Storyboard, Sci-fi storyboard, Film Project Plan
Concept Builders: Screenplay Architect, Short Film Shaper, Movie Pitch Architect

Storyboard the opening scene of a short film

Games

Game design, levels and worldbuilding

Frames: Whiteboard, Mind map
Templates: Game Design Storyboard, Game Plan Board
Concept Builders: Video Game Designer, Game Level Design Architect, Worldbuilding Architect, Tabletop Game Crafter

Design the first level of a puzzle game

Books and comics

Story outlines, characters and covers

Frames: Mind map, Design
Concept Builders: Book Architect, Comic Book Storyteller, Graphic Novel Architect, Book Cover Designer

Outline a fantasy novel in three acts

Travel and events

Itineraries, trips and celebrations

Frames: Timeline
Templates: Travel Itinerary, Travel Plan
Concept Builders: Trip Planner, City Guide Cartographer, Wedding Concept Curator

Plan a five day trip to Lisbon

Health and lifestyle

Meal plans, fitness programs and routines

Frames: Kanban, Timeline
Templates: Weekly Plan
Concept Builders: Meal Plan Architect, Fitness Program Architect

Make a four week beginner running plan

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