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Concept Builder

Brand Strategist

AI agent · Brand Identity Concept Collaborator

A shared space to forge a brand's true identity, from its core values and tone of voice to visual moodboards, target audience, and messaging pillars.

Chat All Concept Builders

Start the conversation.

Open a board with Brand Strategist and send one of these as your first message.

Let's build a new brand identity from scratch
Help me define our core values and mission
Map out our target audience personas
Develop our tone of voice and messaging pillars

Get started

Build your concept on the board.

Chat with Brand Strategist All Concept Builders

Included on Plus and MaxPublish for everyone

New to MockFlow

Sign up free, open a board and chat with any public Concept Builder.

Brainstorm with MockFlow MCP

Add MockFlow as an MCP connector in Claude, Cursor, or any MCP-compatible AI assistant to generate flowcharts, mindmaps, architecture diagrams, and 16 types of visualizations.

Desktop App MCP Powerful

CLI Web MCP Developer

Loginless Web MCP Easiest

Built into the MockFlow Desktop App. AI creates visuals directly on your open canvas — no URLs, no waiting.

1

Open Desktop App → open a MockFlow project

2

In Claude Code / Cursor, run:
claude mcp add --transport http -s user mockflow-ideaboard http://localhost:21193/mcp

3

Ask: "Create a flowchart for..."

Best for: Designers, product teams, daily MockFlow users.

Download Desktop App →

Install from npm, log in via browser (OAuth), and boards are saved to your MockFlow account.

1

npm install -g @mockflow/ideaboard-mcp

2

mockflow-ideaboard-mcp login

3

mockflow-ideaboard-mcp

Best for: Developers using Claude Code, Cursor, or VS Code Copilot.

npm Package →

Add MockFlow as a connector in Claude.ai or ChatGPT. No installation, no account required. A new board is created and you get a shareable URL.

1

Open Claude.ai → Settings → Connectors

2

Paste this URL: https://app.mockflow.com/ideaboard/mcp

3

Ask Claude to create a flowchart — done!

Best for: Managers, marketers, anyone using Claude.ai or ChatGPT in the browser.

Learn more about MockFlow MCP → Agent Skills for MCP

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