Whiteboard for Marketing Teams and Campaigns

Mood board

RustEmberPineMistAaInter Bold

Campaign brief

Trail 2, autumn launch

GoalPre-orders from trail runners before race season

AudienceWeekend trail runners

ChannelsReels, Stories, YouTube, email

LaunchFriday 9 October

Square post · 1080 × 1080

FERNWAY Run into autumn. Shop Trail 2

Story

FERNWAY Dawn runs start Saturday Join us

Web banner · 1200 × 628

LucasCan the story end on the Saturday trail run?Reply

Reel storyboard · 15 s

1Fog on the trail

3 s · Wide

2Close on the grip

4 s · Close up

3Dawn by the lake

4 s · Tracking

4See you Saturday

4 s · Top down

Content calendar

October 2026WeekMonthAgenda

Mon 5Teaser reel~~Reel~~Scheduled

Wed 7Behind the shoe~~Story~~Scheduled

Fri 9Launch post~~Post~~Scheduled

Sat 10Dawn trail run~~Event~~Scheduled

Mon 12YouTube ad~~YouTube~~In reviewScheduled

Wed 14Email to members~~Email~~Draft

Sign ups by channel

Reels1,240

YouTube980

Stories770

Email510

Emma

Lucas

A whiteboard for marketing teams is one shared board for the whole campaign. In MockFlow the brief, the ideas, the mood board, the content calendar, the social posts, the ads and the video sit side by side, so nobody hunts through folders for the latest version. AI drafts any of them from a sentence, your brand kit keeps them on brand, and clients review on the board for free. It suits in house teams, agencies and founders who do their own marketing.

Campaign planning

From brief to launch, on one board.

Every stage of the campaign stays in view, next to the one before it.

Launch budget

D7fx=SUM(D2:D6)

	A	B	C	D
1	Channel	Owner	Pieces	Budget
2	Reels	Emma	4	$2,400
3	YouTube ad	Lucas	1	$3,000
4	Stories	Sam	6	$900
5	Email	Marcus	2	$300
6	Dawn trail run	Emma	1	$1,400
7	Total		14	$8,000

Channels

Hooks

Run into autumn4Grip for wet leaves3Dawn runs with our clubMud is the point2Before race seasonTested on real trails1

Runner journey

DiscoverConsiderPre-orderFirst run

TouchpointReel in the feedGrip close upEmail offerDawn club run

ThinkingMy shoes slip on leavesWill they last a season?Before race dayFeels steady

Feeling

Reel script

Launch reel, 15 seconds

Scene 1Fog lifts off the trail. “Autumn changes the ground.”

Scene 2Close on the outsole. “Trail 2 grips it.”

Scene 4“Run with us Saturday at dawn.”

Voiceover, take 2

0:07 / 0:15

Launch reel · Video Maker

Trail 2 grips it.

0:06 / 0:15Preview sceneAnimate scene

Scene 13sScene 24sScene 34sScene 44s

Email header · 600 × 300

FERNWAY MEMBERSMembers run first.Trail 2 opens to you on Thursday, a day before everyone else.Pre-order now

12

1

LucasCan the stopwatch sit a little higher?

2O

Olivia Client · ReviewerApproved. Send it Wednesday night.

Sam Audio comment · Plus0:14

Launch timeline

Oct 5Teaser reel

Oct 9Launch post

Oct 10Dawn trail run

Oct 12YouTube ad

Oct 19Recap email

Pre-orders each day

Brief. Set the budget in a spreadsheet and map the channels beside it.

Ideas. Brainstorm hooks on sticky notes and map the runner’s journey from first look to first run.

Make. Write the script, record the voiceover and cut the reel in Video Maker, side by side.

Review. The team and the client comment on the exact spot. Reviewers are free on every plan.

Launch. Put launch fortnight on a timeline and watch pre-orders in a chart beside it.

Start from the marketing campaign plan or ask an AI expert such as the SaaS Campaign Strategist (Concept Builders are on Plus and Max).

Content calendar

A month of content from one brief.

Ask once and the posts land on the calendar, ready for the team to shape.

Emma, a marketing lead, reviews printed autumn trail running posters pinned to a studio wall

Turn our launch brief into a month of posts

October contentMonth

MonTueWedThuFriSatSun

1Teaser2345Teaser67Story89Post10Run1112Ad1314Email1516Reel171819Recap2021Story222324Run2526Reel2728Story293031

Launch checklist

Brief signed offEmma

Reel cut and captionedSam

Club run route sharedMarcus

Emma plans launch month before lunch.

The calendar shows Day, Week, Month, Year and Agenda views, imports from an iCal address and exports to iCal or CSV. See Add a calendar to a board.

Ads, graphics and video

Make the assets right beside the plan.

No exporting from one tool and uploading to another.

Three Design frames on a MockFlow board in matching colours: a square post, a story and a web banner — **Posts, stories, ads and posters.** Generate a design with AI, adapt it to every size and download PNG, JPG, SVG or PDF. Design frames

Video Maker on a board playing a launch video, with the scene strip and the animation rows of each scene — **Reels and launch videos.** Scenes on a timeline, written by AI if you like, exported as MP4, WebM or GIF. Video Maker

On brand. A brand kit puts your logos in the frame’s Library and your colours first. Creating kits needs a paid plan. Brand kits
One design, every size. Adapt a square post to a story or a banner, or convert it to video.
Plans. Design frames and Video Maker are on every plan. AI uses credits, and video uses more. Basic exports video up to 720p and 30 seconds.

Plan a shoot frame by frame with the storyboard maker, or start from design templates and video templates.

Reviews and approvals

Feedback without the email thread.

Share the board and every comment lands on the exact post, frame or date it is about. Nobody compares screenshots.

Reviewers are free. Clients and stakeholders view live and comment. 5 on Basic, unlimited on Plus and Max.
Say it instead. Audio comments on Plus, video comments on Max, up to 2 minutes each.
Walk them through it. Present the board live while everyone follows your view, on Plus and Max.

See video and audio comments and reviewer, editor and admin roles.

A video comment dragged onto a design on a MockFlow board, recorded and played back from its pin

Recommended

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Templates, apps, AI experts, skills and automations picked for campaign work.

Planning

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Planning

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General

Automations

All automation templates

Gmail Testimonials to Weekly Social Post automation template

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Use this template

HubSpot Deals to Pipeline Kanban automation template

HubSpot Deals to Pipeline KanbanEvery Monday, get a kanban of your open HubSpot deals, one column per stage with amount, owner and close date.Marketing and salesMax

Use this template

PostHog Monthly Metrics Report automation template

PostHog Monthly Metrics ReportOn the first of each month, get a one page report of last month's PostHog numbers, emailed to you.ProductMax

Use this template

Plans

Pay for editors. Reviewers are free.

Basic is free for one editor, for personal and nonprofit use. Teams and client work need Plus or Max. Compare plans.

Feature	Basic	Plus	Max
Design frames, Video Maker, calendar, mood boards
People who edit	1	As many as you add	As many as you add
Reviewers who view and comment	5	Unlimited	Unlimited
AI credits each month	100	800 per editor	2,000 per editor
Audio comments, team chat, present live
Video comments and video meetings
Commercial use

More whiteboards for your team: Designers Product managers Workshops Developers Agencies All solutions Online whiteboard AI whiteboard

Questions

Marketing whiteboard questions.

What is a whiteboard for marketing teams?

It is a shared online board where a marketing team plans and makes a campaign together: the brief, the ideas, the mood board, the content calendar, the posts, the ads and the video sit side by side, and the team and its reviewers comment on them in one place. MockFlow adds AI that drafts any of these from a sentence.

Can we plan a content calendar on the board?

Yes. The Calendar component shows Day, Week, Month, Year and Agenda views. Click a day to add a post, ask AI to fill a month of content, import events from an iCal address and export to iCal, CSV or JSON. It is on every plan.

Can we design social posts and ads in MockFlow?

Yes. A Design frame is a canvas of an exact size for a social post, a story, an ad, a cover or a poster. Generate a design with AI, edit it, adapt it to other sizes and download it as PNG, JPG, SVG or PDF. Design frames are on every plan; generating with AI uses AI credits.

Can we make videos for social media?

Yes. Video Maker makes short animated videos on the board, such as reels, launch videos and explainers, and AI can write the scenes, pictures, voiceover and music. Export MP4, WebM, GIF or animated SVG. Video Maker is on every plan; on Basic, videos export up to 720p and 30 seconds, and making videos with AI uses more AI credits than other requests.

How do clients and stakeholders give feedback?

Invite them as reviewers. They view the board live and pin comments to the exact post, frame or date. Reviewers are free: 5 on Basic and unlimited on Plus and Max. Audio comments are on Plus and Max, and video comments on Max.

Can AI follow our brand?

Yes. A brand kit holds your logo, colours, fonts and brand rules. Apply it before you ask, and designs, videos and charts follow it. Your logos also appear in the Library of Design and Video frames. Creating brand kits needs a paid plan.

Is MockFlow free for a marketing team?

Basic is free forever for one editor, for personal and nonprofit use, with 100 AI credits a month and up to 5 reviewers. Commercial work and teams that edit together need Plus or Max, which are priced per editor with unlimited free reviewers.

Is our campaign work used to train AI?

No. MockFlow does not use your boards, prompts, files or chats to train AI models, on any plan.

Get started

Plan your next campaign on one board.

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Trail 2, autumn launch