Whiteboard for product managers

Plan what to build, with everyone on one board.

Feedback, priorities, the roadmap and the launch plan sit side by side, and AI drafts each one from what you already have.

Plan your roadmap freeTurn a PRD into a board

MockFlow is an online whiteboard where product managers do the thinking behind the roadmap with their team. Interview notes become themes, ideas get scored and voted on, and the roadmap, the goals and the launch plan sit beside the reasons for them. AI drafts a matrix, a timeline or a whole board from a sentence or a PRD, and designers, engineers and stakeholders all work on the same canvas.

A quarter on one board

Listen. Decide. Plan. Launch.

The product management whiteboard follows the work, from the first interview to launch day.

  1. 01

    Listen.

    Paste interview notes or attach a research PDF, and Mida sorts what people said into themes you can read in a minute.

    Documents need Plus. Turn notes into a board · Online sticky notes

  2. 02

    Decide.

    Put the ideas on an impact and effort matrix, then let the team vote. The list sorts itself, so the favourites rise to the top.

    Upvotes and polls need Plus. Impact effort matrix · MoSCoW matrix

  3. 03

    Plan.

    Lay out the product roadmap as a timeline with Now, Next and Later, and the launch as a Gantt chart with owners and dates. Quick planning, right beside the decisions.

    Every plan. Timeline · Gantt chart · Now, Next, Later

  4. 04

    Launch.

    Run go to market from a checklist beside the one pager, then present the board live to stakeholders while everyone follows your view.

    Presenting needs Plus. Go to market strategy · Present a board live · Whiteboard for meetings

Product roadmap whiteboard

A roadmap the whole team can see.

Ask for it in a sentence. Then move it, vote on it and present it.

A product manager writes on a printed roadmap pinned to a deep blue office wall
Put the Q3 launches on a calendar and break our activation goal into a KPI tree

Olivia turns the plan into dates and numbers.

Mida adds a Calendar with every launch date and a Tree diagram that breaks the goal into the steps a new team takes, so everyone sees when and why. More on the AI whiteboard.

Product strategy whiteboard

Decide with the numbers in view.

Live data from your tools. Connect Jira, Linear, Notion, Slack, Amplitude or Mixpanel, and Mida brings what is in them onto the board. Max Connectors

What if we change the trial? The Data Simulator builds a live forecast with sliders, and pinned scenarios to compare. On every plan. Data Simulator

Plans

Free to start, ready for your team.

Pay for editors only. Stakeholders review for free. Compare plans.

FeatureBasicPlusMax
Timeline, Gantt chart, table and journey map
Boards3UnlimitedUnlimited
Reviewers who view and comment5UnlimitedUnlimited
AI credits each month100800 per editor2,000 per editor
Polls, voting and timers
PRDs and transcripts to a board, AI experts
Present your board live
Live data from Jira, Linear and more (Connectors)

For the rest of the team: Designers Developers Marketing teams Workshops Operations Startups All solutions

Questions

Product manager whiteboard questions.

Is MockFlow a good whiteboard for product managers?
Yes. Product managers use it to sort feedback into themes, prioritize with the team, lay out the roadmap and plan the launch on one shared board, with templates for roadmaps, impact effort matrices and OKRs, and AI that builds a first draft from a sentence or a document.
Can I build a product roadmap on a whiteboard?
Yes. The Timeline component shows milestones in date order with labels such as Now, Next and Later, and the Gantt chart shows tasks with owners and dates. Both are on every plan. Start from the Now, Next, Later or Agile Product Roadmap template, or ask AI to build a roadmap for the next two quarters.
How do I prioritize features with my team on the board?
Place feature ideas on an impact effort matrix, a MoSCoW matrix or a Kano model, then let the team vote. Upvote lists and polls show the results live and are on the Plus and Max plans.
Can AI turn a PRD or interview notes into a board?
Yes, on Plus and Max. Give Mida a product requirements document, research notes or a meeting transcript, as a PDF up to 5 MB or a text file, and it lays out user flows, a feature list, a roadmap, an affinity map or the decisions and owners. See Turn meeting notes or a document into a board.
Does MockFlow connect to Jira and other product tools?
Yes. On the Max plan, connectors let Mida read live data from apps such as Jira, Linear, Notion, Slack, Amplitude and Mixpanel, for example to show the current sprint as a kanban on the board.
Is MockFlow a project management tool?
No. The timeline, Gantt chart, kanban and checklist are for quick planning right beside the thinking: a launch plan, a sprint goal, a list of next steps. Keep your issue tracker for delivery, and use the board to decide what goes into it.
Is the product management whiteboard free?
Yes, to start. The Basic plan is free forever for one editor, with 3 boards, every template, the timeline, Gantt chart and table, 100 AI credits a month and up to 5 reviewers. Plus adds editors, polls, voting, live presenting and Concept Builders.
Can stakeholders review the roadmap without a paid seat?
Yes. Reviewers view the board, comment and react for free. Basic includes 5 reviewers, and Plus and Max include as many as you need.
Get started

Bring your next quarter onto one board.

Plan your roadmap freeOpen the roadmap template
No account needed
mockflow.com/new

Open a board in one click and sketch the plan. Sign up free to use AI, invite the team and keep it.

MCPBrainstorm with MockFlow MCP

Add MockFlow as an MCP connector in Claude, Cursor, or any MCP-compatible AI assistant to generate flowcharts, mindmaps, architecture diagrams, and 16 types of visualizations.

Desktop App MCP Powerful
CLI Web MCP Developer
Web MCP Easiest

Built into the MockFlow Desktop App. AI creates visuals directly on your open canvas — no URLs, no waiting.

1
Open Desktop App → open a MockFlow project
2
In Claude Code / Cursor, run:
claude mcp add --transport http -s user mockflow-ideaboard http://localhost:21193/mcp
3
Ask: "Create a flowchart for..."

Best for: Designers, product teams, daily MockFlow users.

Download Desktop App →

Install from npm, log in via browser (OAuth), and boards are saved to your MockFlow account.

1
npm install -g @mockflow/ideaboard-mcp
2
mockflow-ideaboard-mcp login
3
mockflow-ideaboard-mcp

Best for: Developers using Claude Code, Cursor, or VS Code Copilot.

npm Package →

Add MockFlow as a connector in Claude.ai or ChatGPT. No installation. A new board is created and you get a shareable URL.

1
Open Claude.ai → Settings → Connectors
2
Paste this URL, then click Connect and sign in to MockFlow: https://app.mockflow.com/ideaboard/connector/mcp
3
Ask Claude to create a flowchart — done!

ChatGPT or no account: no login needed, use https://app.mockflow.com/ideaboard/mcp

Best for: Managers, marketers, anyone using Claude.ai or ChatGPT in the browser.

Learn more about MockFlow MCP → Agent Skills for MCP

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