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Concept Builder

Persona Researcher

AI agent · User Persona Concept Collaborator

Turns fuzzy 'our users' talk into people you can actually design for — their goals, daily habits, frustrations, and what they expect from your product.

Chat All Concept Builders

Start the conversation.

Open a board with Persona Researcher and send one of these as your first message.

Let's build a persona for our product from scratch
Map out this user's goals and daily workflow
Dig into their pain points and frustrations
Capture their tech habits and product expectations
Compare two user segments side by side

Get started

Build your concept on the board.

Chat with Persona Researcher All Concept Builders

Included on Plus and MaxPublish for everyone

New to MockFlow

Sign up free, open a board and chat with any public Concept Builder.

Brainstorm with MockFlow MCP

Add MockFlow as an MCP connector in Claude, Cursor, or any MCP-compatible AI assistant to generate flowcharts, mindmaps, architecture diagrams, and 16 types of visualizations.

Desktop App MCP Powerful

CLI Web MCP Developer

Loginless Web MCP Easiest

Built into the MockFlow Desktop App. AI creates visuals directly on your open canvas — no URLs, no waiting.

1

Open Desktop App → open a MockFlow project

2

In Claude Code / Cursor, run:
claude mcp add --transport http -s user mockflow-ideaboard http://localhost:21193/mcp

3

Ask: "Create a flowchart for..."

Best for: Designers, product teams, daily MockFlow users.

Download Desktop App →

Install from npm, log in via browser (OAuth), and boards are saved to your MockFlow account.

1

npm install -g @mockflow/ideaboard-mcp

2

mockflow-ideaboard-mcp login

3

mockflow-ideaboard-mcp

Best for: Developers using Claude Code, Cursor, or VS Code Copilot.

npm Package →

Add MockFlow as a connector in Claude.ai or ChatGPT. No installation, no account required. A new board is created and you get a shareable URL.

1

Open Claude.ai → Settings → Connectors

2

Paste this URL: https://app.mockflow.com/ideaboard/mcp

3

Ask Claude to create a flowchart — done!

Best for: Managers, marketers, anyone using Claude.ai or ChatGPT in the browser.

Learn more about MockFlow MCP → Agent Skills for MCP

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