E-commerce Purchase Journey Map

Create an e-commerce customer journey map spanning Awareness (social media ads, search), Consideration (website browsing, product comparisons, reviews reading), Purchase (cart addition, checkout process, payment), and Post-Purchase (order confirmation, shipping tracking, delivery, unboxing, product usage, support needs). Include customer emotions at each stage, touchpoints (website, mobile app, email, social media), pain points (slow loading, complicated checkout, shipping delays), opportunities for improvement, and behind-the-scenes processes (inventory management, fulfillment, customer service).