Fathom Call to Empathy Map
This Fathom call to empathy map automation turns a finished customer call into an empathy map on a MockFlow board. When a meeting recording is ready in Fathom, MockFlow reads that meeting's notes and lays out what the customer says, thinks, does and feels, using their own words on sticky notes.
What it does.
From Fathom, when a meeting recording is ready, read that meeting's notes, make an empathy map of the call.
Whiteboard
- Runs
- When a meeting recording is ready
- Reads
- Fathom
- Makes
- Whiteboard: Empathy map
Why teams use it.
It looks at calls that include guests from outside your company, so research and sales calls become something the whole team can read in a minute instead of a recording nobody replays.
Turn it on.
Use this template opens the Automations page in MockFlow with every part already filled in.
Open the Fathom Call to Empathy Map template
Select Use this template. Automations opens in MockFlow with the empathy map automation already filled in.
Connect Fathom
Sign in to Fathom with your own account so MockFlow can read each finished meeting.
Pick the space
Choose the space where each new empathy map board should go.
Try it and turn it on
Use Run now to try it on a real call, then turn it on. From then on every finished call makes its own board.
Who uses it.
A product team running customer interviews
Each interview ends up as an empathy map with the customer's real quotes, ready to compare across a week of calls.
A designer preparing personas
Empathy maps from several calls give a grounded starting point for a persona workshop.
A founder doing sales calls
Calls with prospects become a quick read on what buyers worry about and what they want.
Brainstorm with MockFlow MCP 
