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Create a user journey map for online shopping experience showing timeline from awareness to purchase, user actions like browsing, searching, comparing, adding to cart, checkout, payment, delivery, touchpoints across website, mobile app, email, customer service, user emotions indicated with emoticons, pain points highlighted in red, opportunities in green, backstage processes, different swim lanes for user actions, thoughts, emotions, and company processes with clear phase divisions.

User Journey Map

Diagram
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