SaaS pricing page wireframe example - sketchy design

When designing a wireframe for a SaaS pricing page, you should ensure that the page effectively communicates the value of different plans and guides users toward making a purchase decision. The pricing page is often the turning point where potential customers decide whether to invest in your product, so clarity, transparency, and a well-structured layout are key elements to focus on.

Introduction / Heading Section

A well-constructed pricing page should start with a clear and compelling introduction that highlights the purpose of the page. For instance, in this specific example the description used is "Upgrade to premium features to enhance productivity and optimize your workflow. Select the plan that fits your needs!". This sets the stage for users, making them aware of the benefits of upgrading and encouraging them to explore the available options. When customizing this section, reflect on your unique selling propositions and ensure that they are clearly communicated, allowing users to see the value in selecting a paid plan.

Pricing Table

Present the options in a clear and organized manner, allowing users to easily compare features and make an informed decision. The design should focus on clarity and ease of understanding, with a few key considerations:

1. Highlight the Most Popular Plan:Consider using visual cues such as badges, borders, or different background colors to make the most popular or recommended plan stand out. This helps users quickly identify the plan that others have chosen, which may influence their decision.
2. Make Differentiation Clear:Clearly differentiate the features and benefits of each plan. Use consistent layout and design for all plans but vary the content to highlight what sets each plan apart. This could include the number of users, storage options, support levels, or additional features.
3. Display Pricing Prominently:The cost of each plan should be easily visible. Avoid hiding prices or using small fonts. Instead, make the pricing bold and central to each option, so users can quickly understand the financial commitment. Additionally, make it clear whether the prices are for monthly or annual plans, and consider offering a toggle feature that allows users to easily switch between the two options.
4. Simplify Feature Lists:Use concise and easy-to-read bullet points to list the features included in each plan. Focus on the most significant features that differentiate the plans, and avoid overwhelming users with too much information.
5. Offer a Clear Call to Action:Each plan should have a clear, consistent call to action (CTA), such as "Choose this plan" or "Get started." Ensure the CTA buttons are prominent and easily accessible, encouraging users to take the next step.

Feature Comparison Table

The pricing table should focus on highlighting only the key differences between each plan. If your product has many features and the pricing plans have numerous differentiators, it's beneficial to include a detailed comparison table below the main pricing options. This approach serves several purposes: it minimizes questions or ambiguities, fosters transparency, and helps users clearly understand the offerings. Providing this detailed information empowers users to make informed decisions without needing to contact support for clarification on pricing-related queries.

Frequently Asked Questions (FAQs)

The wireframe also includes a section for Frequently Asked Questions (FAQs), which addresses common concerns or questions users may have when selecting a plan. Questions such as "How do I get started?", "What is included in the Free Plan?", and "Is my data secure?" are covered, helping to alleviate any potential doubts and build trust. The FAQs are strategically placed to assist users who may still be hesitant or have last-minute questions before committing to a plan. Reflecting on your target audience's common queries and tailoring the FAQs to address those specific concerns can further enhance user confidence.

Start Designing your Pricing page!

This wireframe example provides a solid foundation for a SaaS pricing page, ensuring that potential customers are presented with clear, concise, and comprehensive information to make an informed decision. However, it’s important to tailor this design to reflect your product’s unique features and USPs, ensuring that the page resonates with your target audience. Get started with designing your own SaaS pricing page using MockFlow and create an experience that converts!