SaaS Landing Page

This low-fidelity wireframe example focuses on laying out the structure and functionality of a SaaS website landing page while emphasizing clarity and usability. It adopts a sketchy style that captures the essential user flow and page organization without focusing on visual details like color or branding. The purpose is to evaluate the placement of elements and ensure the content hierarchy supports user actions, such as exploring features, selecting pricing plans, and engaging with calls-to-action. It’s ideal for early-stage discussions and iterations before moving to high-fidelity design.

The example wireframe is divided into key sections: a hero section, features/advantages, functionality highlights, pricing plans, and user reviews. Each section is clearly segmented, enabling users to navigate seamlessly while focusing on the specific purpose of each area.

Detailed Breakdown of the wireframe example

Hero Section

The hero section at the top of the page captures attention with a concise headline and subheading, accompanied by two primary call-to-action buttons: "Get Started" and "Learn More." This setup ensures users immediately understand the value proposition and are presented with clear next steps. A mock screenshot of the app below the headline visually anchors the product’s key functionality, giving users a glimpse of its core features.

Advantages Section

The “Why Web App” section highlights the app’s key benefits, such as global reach, scalability, data analytics, and cost efficiency. Each benefit is paired with an icon and short description, organized in a grid layout for easy scanning. The clear segmentation allows users to quickly understand the platform's unique selling points.

Additional icons or graphics could be added in later iterations to enhance the section visually.

Functionality Section

This section emphasizes the app’s primary feature, showcasing it with graphs and related visuals.

This setup is particularly useful for demonstrating how the app solves specific pain points, such as tracking orders or analyzing sales by category. Including a “Learn More” button encourages further exploration without overwhelming the layout.

Pricing Section

The pricing section displays pricing options in a horizontal card layout, ensuring clear comparison between plans. Each card uses simple bullet points to list features, such as user limits, cloud storage, and support availability. By organizing plans into Basic, Premium, and Premium Plus tiers, the design simplifies decision-making for potential customers. The pricing cards are visually separated with borders, and placeholders for “Buy Now” buttons ensure calls-to-action are prominent. This approach focuses on creating a straightforward structure for comparing features, which can be refined with branding and style later.

User Reviews Section

The reviews section uses a carousel format to showcase testimonials from happy users. Each review card includes a placeholder for user photos, names, and roles, paired with a short description of their experience. This section is strategically placed near the bottom to reinforce trust and credibility just before users reach the footer.

Footer

The footer includes critical links, such as terms, conditions, and a privacy policy. The layout is simple and functional, ensuring users have easy access to additional resources or legal information.

Design your SaaS landing page using MockFlow

This low-fidelity wireframe example serves as an effective starting point for designing a SaaS landing page, emphasizing functionality and user flow over aesthetics. Each section is clearly defined to support specific user goals, such as exploring features, evaluating pricing, or building trust through testimonials. Use MockFlow’s super-easy wireframing editor and built-in UI kits to refine this structure further, adding branding, visuals, and interactivity to align with your product’s unique identity.