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Design a SaaS onboarding journey from Free Trial Sign-up (landing page, form completion, email verification), First Login (welcome tour, profile setup, initial configuration), Feature Discovery (guided tutorials, tooltips, progress indicators), Value Realization (first success milestone, key feature usage), and Conversion (upgrade prompts, pricing presentation, subscription activation). Map user emotions from excitement to confusion to achievement, identify friction points in setup, highlight moments of value delivery, and show supporting touchpoints like onboarding emails, help documentation, and customer success outreach.
SaaS User Onboarding Journey
Customerjourney
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