Understanding where your product or service fits in the competitive landscape is crucial for business success. A clear market positioning strategy helps you communicate your value, appeal to the right customers, and stay ahead of competitors.
MockFlow’s Market Positioning template provides a visual, structured framework for analyzing your brand alongside competitors — helping you pinpoint strengths, identify gaps, and develop a focused plan of action.
What is Market Positioning?
Market positioning refers to how your brand or product is perceived in the minds of your target customers, especially in comparison to competitors. It defines:
- Who you’re serving (target audience)
- What value you deliver
- Why your offering is unique or better
This template simplifies the market positioning process into clear sections that guide you through analyzing your company and its competitors.
Who Should Use This Template?
This template is ideal for:
- Startup Founders – To craft a compelling brand narrative and positioning strategy
- Marketing Teams – To refine messaging and highlight unique benefits
- Product Managers – To align features with user needs and competitive landscape
- Sales Teams – To better understand selling points and overcome objections
- Business Consultants – To provide clients with actionable insights
How to Use the Market Positioning Template Effectively
To give you a jumpstart, we’ve created this template with organized columns and rows for comparing multiple competitors. Follow these steps to get the most out of it:
Step 1: Identify Your Target Customer
In the first row, describe your ideal customer profile. Think about demographics, behaviors, pain points, and motivations. Then fill in the same for each competitor based on your research.
Step 2: Highlight Key Benefits
List the key benefits your product or service offers — what problems it solves and what advantages it brings. Compare these with what competitors are offering.
📌 Tip: This helps uncover overlapping benefits and potential areas where you can differentiate.
Step 3: Define Value Propositions
Your value proposition is your unique promise to the customer. Use this row to articulate how your offering is different or better. Add the perceived value propositions for competitors to complete the comparison.
Step 4: Extract Insights
The template’s lower section helps you turn comparisons into strategic insights:
- Your Strengths & Differentiators – What sets you apart?
- Competitor Strengths – What are others doing well?
- Market Gaps & Growth Opportunities – Where are the unmet needs or underserved customer segments?
- Strategic Actions & Implementation Plan – Based on the analysis, outline next steps like feature updates, marketing campaigns, or messaging refinement.
When to Use Market Positioning Template?
- During go-to-market planning for new products
- When pivoting or rebranding
- Before launching a new feature
- During competitive analysis or benchmarking
- As part of a SWOT or strategic planning session
Start Mapping Your Market Position with MockFlow – Free Access
Whether you're building a new product or trying to outshine the competition, this Market Positioning template helps you define your niche, align your messaging, and strategize your next move.
👉 Sign up for MockFlow and start using the Market Positioning template for free!
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