Importance of UI/UX Design for Your SaaS Product

Importance of A Great UI/UX Design For Your SaaS Product

When surveyed, 32 percent of consumers said they’d abandon a brand after having just one bad experience, no matter how much they loved it previously. If you’re going to invest time and money in creating a software as a service (SaaS) product, you want people to use it regularly, right? An essential part of attracting and retaining users is providing them with a positive experience — and one way you can do that is through a great user interface design and user experience (UX) design.

What Is UI/UX Design?

User interface or UI refers to the visual touchpoints of a software solution, app, or website. It includes colors, typography, images, animations, buttons, and the overall layout. Good UI design gives users an aesthetically pleasing product that aligns with your company’s branding.

User experience or UX describes — as the name suggests — the experience people have when interacting with a software solution, app, or website. It includes the backend aspects of the product, which influence how easy the software is to navigate and how quickly people can accomplish specific tasks after they log in.

Good UX design will provide a seamless experience from start to finish. Whether people are using your SaaS product to shop, learn something new, or organize documents, they will be able to accomplish their goals without a hitch.

Why UI/UX Design Matters

When you prioritize both UI and UX design, you increase your chances of successfully launching your SaaS product. The following are some specific benefits you’ll experience if your software has good UI/UX design:

Reduced Churn Rate

The term “churn rate” describes the rate at which software users stop subscribing to and using your product. This number should be as low as possible for your business to succeed. If you provide users with a positive experience (both visually and functionally), they’ll be more likely to continue coming back and using your software again.

More New Users

Along with helping you retain current users, good UI/UX design can also help you attract more new users. Think about it, If people are satisfied with your software's design and its solutions, they’ll rate it more highly and tell others about it. As a result, more people will be drawn to it and want to check it out.

Competitive Advantage

Investing in UI/UX design will help you launch a better product than your competitors currently offer. During the development process, take note of the strengths and weaknesses of their product so you can fill in the gaps and provide a superior option.

Fewer Re-Design Costs

If you get your SaaS product right the first time — meaning people are generally satisfied with the UI/UX design, as well as the overall software — you won’t have to spend additional money redesigning it. That means you’ll have more money left over to focus on other aspects of your business.

Increased Revenue

All these benefits will lead to the thing every business owner wants: Greater monthly recurring revenue (MRR). Your business will be more profitable if you produce a high-quality software solution that people genuinely like and want to use long-term. 

Elements of Good UI/UX Design

You know the benefits of good design. However, do you know what it looks like?

Here are some essential elements of great UI/UX design:

Distinct Call-to-Action Buttons

The call-to-action buttons should be uniform throughout the software. In other words, they should be the same color, feature the same words and fonts, and be located in the same place. This uniformity allows people to find the button quickly and click on it when they’re ready.  

Mobile-Friendliness

The best SaaS products work well on all kinds of devices, regardless of their screen size. During the development phase, it’s vital that you test the software on various products to ensure it’s mobile-friendly and adapts to different screens, operating systems, etc.

High-Quality Images and Videos

Nobody wants to engage with a software solution that’s full of grainy photos or constantly skipping videos. Prioritize high-resolution images and videos for a better experience. 

Easy-to-Navigate Menus

Don’t make users guess how to navigate your software and get from Point A to Point B.

Your layout should be intuitive and easy to navigate. The same goes for your menus.

Whether you have a drop-down menu on the side or it’s located at the top of the screen, all pages should be clearly labeled and easy to find. Make it easy for people to find what they’re looking for when navigating the menu, too. Don’t make them click on seven different pages before they find what they need. Make it evident from the homepage where they should go next.

Understandable Icons

If you’re using icons to represent different aspects of your software, make sure they’re clearly visible and easy to interpret. 

For example, an envelope icon almost always represents some kind of messaging function, and a bell icon is typically the first place people will look to review their notifications. Don’t try to be too clever with your icons. Otherwise, you’ll just end up confusing people. 

Text Hierarchies

Use different font sizes and bolding to create text hierarchies. The most important information should be located under the largest, boldest heading.

Headings also make it easier for people to skim content and pick out the most important points.

Readable Fonts

When choosing fonts for your software text, make sure they’re easily readable on various screen sizes. Use plenty of white space between lines and paragraphs to increase readability as well.

Strategic Color Usage

Choose colors that match your other branding materials (your logo, business cards, social media posts, etc.). A consistent color palette strengthens your brand and offers a better visual experience.

Be sure to use contrasting colors for backgrounds and text to ensure readability, too.

Enhance Your UI/UX Design Today

Good UI/UX design will benefit numerous aspects of your business, from customer attraction and retention to your bottom line. Follow the guidelines listed above to produce a better UI/UX design and ensure a successful software launch with MockFlow, a tool that makes UI design powerful and easy.

Get started for free!