5 UX Design Principles a Designer Must Follow
1 Dec 2022

5 UX Design Principles a Designer Must Follow

UX design principles are crucial to ensure a positive experience for users and increase your leads over time. Here is everything you need to know for your business!

Are you thinking about improving your website but need help figuring out where to start? After all, the UX design industry is a growing and evolving field. And it's hard to keep up with new features and options to understand what will work best to stand out from competitors.

However, some UX design principles remain a practical guide to understanding how to use UX innovation to improve your online presence - and leads.

Here are the five core UX design principles you should always keep in mind and how to apply them to your business!

5 Core UX Design Principles To Start


In design, the notion of scale means different sizes to signal importance and rank in a composition. The aim is to visualize the page's essential elements and optimize the navigation process for the user.

Visual Hierarchy

Scaling content means building a well-organized website architecture. Establishing a visual hierarchy to guide the user's eye through different products and actions is essential. For example, with clothing e-Commerce, you can use bright colors to indicate related steps like purchasing or checking different colors. The point is to coordinate colors and sizes to simplify the journey and ensure the website's functionality.


Balance refers to the proportions between different design elements. In this sense, balance refers to more than just visual composition. It also includes the usability and functionality of the website. For example, your designer wants to add a specific size of picture for your products to improve the visual impact. However, the images are too heavy, and the page takes a few seconds to load. In this case, it's better to use lower-definition images and ensure a smooth experience, balancing visual elements with usability.


Juxtapositing visually different elements and creating contrast is one of the most effective strategies to guide the user through various products.

Overall Picture

It's important to remember that humans simplify and organize complex images by subconsciously finding patterns to arrange different elements. So, it's essential to check the details. But you can't forget about the general impression the page gives users. You need to create more features, contrast, and scale to help your users navigate the website. So, make sure the first impact of your website is clear and organized to encourage navigation - rather than the opposite way around!

How to Translate These Principles for Your Business?

These core UX design principles are practical for building an interactive website and growing your leads over time. But how can you apply them to your website?


UX design means accessibility. For example, labels or menu bars help the user visualize content and understand where to find what they need. Your UX designers can play with sizes and contrast to guide the user's attention and make your products more accessible for users.


Accessibility implies usability. Your designers must test each feature's functionality and function from the user's point of view. If someone wants to purchase online or find specific information, functionality is more important than catchy design. So, ensure the visual layout supports usability instead of creating friction or confusion while browsing your products.

User-Centric Design

The point of UX design is to make your users feel in control and able to navigate the website without friction. For example, the 'Undo' buttons to leave tasks or the option to customize the basket before purchase gives your online customers a sense of agency and control over the navigation experience. Analyzing consumers' feedback and new market trends, UX Designers adjust the page layout thinking from a user's point of view, using the five principles mentioned above to put the user in control rather than creating a sophisticated - but hard-to-navigate - webpage.


The main goal of UX design principles is to prevent mistakes for the user. Sometimes, users unintentionally delete a product or agree to a payment. The website will be hard to navigate if they can't undo or restart the action. So, confirmation is an essential feature to add. It allows users to change or cancel an unintended effort and feel in control over the action.


Consistency is vital not only to branding your products. But also to guide your users through your products. You can create an interactive layout balancing different sizes, images, and text according to your branding policy on your website. On the other hand, for iOS (Apple's Human Interface Guidelines) and Android (Google's Material Design Guidelines) apps, you will need to follow specific guidelines. So, make sure there is alignment and consistency between all your platforms!


Visual consistency also strengthens your company's storytelling. Your UX designers can combine videos, text, imagery, and animations to tell the story of your products and personalize the experience for users. Visual storytelling is an essential tool to create a connection between your products and customers, and it can improve brand recognition by facilitating the launch of new campaigns.


Visual hierarchy is a key UX design principle. This method allows you to build a well-organized website architecture and retain your customers over time. An organized and interactive website allows your users to discover different products and browse new things they didn't plan to purchase. It's essential to organize features and functions, creating an information hierarchy that immediately visualizes your site map and suggests further steps.

To Wrap Up

To recap, UX design principles are essential to creating a positive user experience. And an effective tool to retain your online customers and brand your company. Based on your products and services, you can create a unique design to stand out from your competitors and find original ways to guide users in discovering new products!