10 Examples of Website Wireframes

When starting a new web design project, wireframes are an essential first step. They provide a visual guide that represents the skeletal framework of a website, helping designers, developers, and stakeholders understand the layout, content structure, and user flow before the detailed design and development work begins.

In this article, we'll explore 10 diverse examples of website wireframes that illustrate different design approaches and use cases. Whether you're working on an e-commerce site, a portfolio, or a content-rich blog, these examples will give you a strong foundation to build upon.

Website Wireframe Examples

1. Homepage Wireframe for a SaaS Website

Sketchy wireframes are quick, hand-drawn representations of a website's layout. For a SaaS website home page, this type of wireframe might focus on the general placement of key elements like the header, hero section, feature section and footer without getting into specifics of colors or typography.

A homepage wireframe typically includes the following elements:

1. Header: Logo, navigation menu, and login/sign up buttons.
2. Hero Section: Main image or video, headline, and call-to-action (CTA) button.
3. Content Sections: Summaries of key features, or product highlights.
4. Footer: Contact information, social media links, and additional navigation.

To learn more about creating a wireframe for a SaaS website, watch this video tutorial.

2. E-commerce Website Wireframe

The home page of an e-commerce website is the gateway to the entire shopping experience. A well-designed wireframe for this page sets the stage for user engagement, product discovery, and conversions. Here are the essential components to include in an e-commerce home page wireframe:

1. Header with Navigation & Search - Key elements include the logo, navigation menu, search bar, and user account/cart icons for easy access.
2. Hero Section with CTA - A prominent banner with high-quality visuals and a clear call-to-action to engage users immediately.
3. Featured Products & Categories - Highlight top-selling items and main product categories for quick user exploration.
4. Promotional Sections - Showcase limited-time offers and seasonal collections to drive urgency and interest.
5. Customer Testimonials & Reviews - Build trust with real customer feedback and average ratings for featured products.
6. Newsletter Sign-Up - Simple form with an incentive to encourage users to subscribe for updates and offers.
7. Footer with Additional Links - Secondary navigation with customer service links, social media icons, and legal information.

3. Personal Blog website wireframe

A personal blog is a platform for sharing your thoughts, experiences, and expertise with the world. Designing an effective blog website involves focusing on clarity, readability, and personal connection. Let's outline the essential components of a personal blog's wireframe, ensuring your content is easily accessible and engaging for your readers. From showcasing your latest posts to building a strong author presence, these elements will help create a blog that resonates with your audience and keeps them coming back for more.

1. Header with Blog Title & Navigation: Display the blog’s title, a simple navigation menu, and links to key pages like About and Contact.
2. Hero Section with Featured Post: Highlight the latest or most popular post with an engaging image and a call-to-action to read more.
3. Recent Posts Section: Showcase a list of recent blog posts with titles, brief descriptions, and links to full articles.
4. Category/Tag Navigation: Provide easy access to content categories or tags for users to explore specific topics of interest.
5. About the Author: Include a brief bio and photo of the author to build a personal connection with readers.
6. Newsletter Sign-Up: Encourage readers to subscribe to receive updates on new posts, with a simple sign-up form.
7. Footer with Social Media Links: Offer links to social media profiles, additional blog pages, and legal disclaimers or privacy policies.

Want to design a beautiful personal blog wireframe with this as base? Sign up now to use this template for free.

4. Blueprint Wireframe for a Simple Minimal Landing Page

A simple, minimal landing page is all about clarity and focus. The goal is to guide visitors toward a specific action, whether it's signing up for a newsletter, downloading an app, or making a purchase. A blueprint wireframe for this type of landing page strips away unnecessary elements, emphasizing clean design and straightforward messaging. Here’s a breakdown of the key components:

1. Header with Logo and Navigation: The header should include a small logo and minimal navigation, often just a link to the home page or essential sections like "About" or "Contact."
2. Hero Section with Headline and CTA: The hero section is the focal point, featuring a strong, concise headline that communicates the value proposition. The call-to-action (CTA) button should be prominently displayed, urging users to take the desired action immediately.
3. Supporting Visual or Video: Beneath the headline, include a visual element—such as an image, illustration, or short video—that reinforces the message. This visual should be simple and relevant, drawing attention without overwhelming the user.
4. Brief Description or Value Proposition: Provide a brief, one or two-sentence description or value proposition that explains what the product or service is and why it matters. This text should be direct and easy to understand.
5. Additional CTA (Optional): If applicable, include a secondary CTA for users who may need more information before converting. This could be a link to learn more, view a demo, or read testimonials.
6. Footer with Essential Links: The footer should maintain the minimalistic design with only the most essential links, such as privacy policy, terms of service, and social media icons.

5. Contact Us Page Wireframe

A well-designed "Contact Us" page is essential for building trust and making it easy for users to reach out. The wireframe should focus on simplicity and accessibility, ensuring that visitors can quickly find the information they need and contact you without hassle. Here’s a concise breakdown of the key components:

1. Contact Form: Fields for name, email, subject, and message.
2. Contact Information: Phone number, email address, and physical address.
3. Map: Embedded Google Maps for location visualization.
4. Social Media Links: Icons linking to social profiles.

6. About Us Page Wireframe

An "About Us" page is essential for sharing your brand's story and connecting with your audience. It can be tailored to highlight different aspects of your organization, depending on what you want to emphasize. Whether focusing on your team or showcasing your expertise and projects, the key is to present information in a way that builds trust and engages visitors. Here’s a look at various elements you might include on your About Us page, with options for different focuses:

1. Company Overview: Provide a brief introduction to your company’s mission, vision, and values. This section sets the tone for your brand's identity and purpose.
2. Team Members Section (If highlighting team members) : Feature photos, names, and short bios of key team members. Include their roles, areas of expertise, and any notable achievements to personalize your brand and showcase your team's qualifications.
3. Expertise Section (If emphasizing expertise): Outline your team's core skills, industry knowledge, and unique capabilities. This helps position your brand as an authority in your field.
4. Projects or Case Studies (If focusing on projects): Highlight significant projects or case studies with brief summaries. Include key results or impacts to demonstrate your success and expertise.
5. Achievements or Milestones: Briefly showcase major accomplishments, awards, or milestones that underscore your company’s credibility and success.
6. Contact Information: Provide ways for visitors to get in touch, such as an email address, phone number, or a contact form, to encourage further engagement.

7. Landing Page Wireframe

A business/product landing page is designed to capture the attention of potential clients or customers and guide them towards a specific action, such as signing up for a service, requesting a demo, or making a purchase. The key to an effective landing page is to maintain clarity and focus, ensuring that visitors quickly understand your value proposition and are encouraged to engage. Here’s an overview of the essential elements you might include on a business landing page, with variations based on different objectives.

1. Header with Navigation: Minimal navigation bar with logo and key links.
2. Hero Section with Headline and CTA: Strong headline and prominent call-to-action button.
3. Supporting Visual or Video: Engaging image or video to enhance the message.
4. Brief Description or Benefits: Concise summary of offerings and key benefits.
5. Testimonials or Social Proof: Quotes from customers or client logos for credibility.
6. Lead Capture Form: Fields for capturing visitor information.
7. Additional CTA (Optional): Secondary call-to-action for more information.
8. Footer with Essential Links: Links to privacy policies, terms of service, and contact info.

8. Service business website Wireframe

A service business home page is designed to present your services, establish credibility, and guide potential clients toward engaging with your business. The key is to create a clear, compelling overview that effectively communicates what you offer and encourages visitors to take action. Here’s a breakdown of the essential elements for a service business home page, tailored to highlight your offerings and build trust.

1. Header with Navigation: Includes logo, main navigation links (e.g., Services, About Us, Contact), and a prominent call-to-action (CTA) button.
2. Hero Section with Headline and CTA: Features a clear headline that summarizes your primary service and a CTA button (e.g., "Get a Quote," "Schedule a Consultation").
3. Service Overview: Brief descriptions of your main services or solutions, highlighting key benefits and unique selling points.
4. Client Testimonials or Case Studies: Quotes from satisfied clients or brief case studies to build credibility and trust.
5. About Us Snapshot: A brief introduction to your team or company, emphasizing expertise and experience.
6. Contact Information: Easy access to contact details, including a phone number, email address, or contact form.
7. Footer with Additional Links: Includes links to privacy policy, terms of service, and social media profiles.

9. FAQ Page Wireframe

An FAQ page is designed to address common questions and concerns that visitors may have about your products, services, or policies. The goal is to provide clear, concise answers that enhance user experience and reduce the need for direct customer support. Here’s a breakdown of the essential elements for an effective FAQ page:

1. Header with Page Title: Clearly labeled "FAQ" to help users identify the page.
2. Search Bar: Allows users to quickly find answers by searching keywords.
3. Question Categories: Organized sections or categories for different types of questions (e.g., Billing, Shipping, Account).
4. Frequently Asked Questions: List of common questions with concise, informative answers.
5. Expandable Answers: Collapsible sections for each question to keep the page clean and easy to navigate.
6. Contact Information: Link or information for further assistance if users have additional questions.
7. Footer with Essential Links: Includes links to related pages like customer support, privacy policy, and terms of service.

10. Pricing Page Wireframe

A pricing page provides clear and transparent information about the costs associated with your products or services. It helps potential customers understand their options and make informed decisions. An effective pricing page should be straightforward and user-friendly, highlighting different pricing plans or options available. Here’s a breakdown of the essential elements for a pricing page:

1. Header with Page Title: Clearly labeled "Pricing" for easy identification.
2. Pricing Plans Overview: Display different pricing tiers or plans, each with a brief description and key features.
3. Plan Details: Include specific details for each plan, such as pricing, included features, and any limitations.
4. Comparison Table: A side-by-side comparison of plans to help users easily evaluate their options.
5. Call-to-Action (CTA): Prominent buttons or links for users to sign up, purchase, or request a quote.
6. FAQs or Additional Info: Section for common questions related to pricing, billing, or features.
7. Contact Information: Offer a way for users to get in touch for personalized pricing or additional questions.
8. Footer with Essential Links: Includes links to related pages like terms of service, privacy policy, and support.

To learn more about creating sketchy wireframes for website like the one above (in less than 10 minutes!), watch this video tutorial.

Each wireframe example we’ve explored—from e-commerce and personal blogs to service business and pricing pages—demonstrates how tailored wireframes can effectively address unique needs and goals. With so many wireframing tools available, selecting the right one for your project can make a significant difference in your design process. Whether you prioritize simplicity, advanced features, or collaborative capabilities, finding a tool that aligns with your specific requirements will streamline your workflow and bring your vision to life more efficiently. Ready to start designing? Sign up for MockFlow - the super easy wireframing tool and get started!